Case study: Plant store & Landscape Consultant
Challenge
Although Garden World Nursery has a very unique business model – delivering physical plants and shrubs to customers doors – the website didn’t effectively convey what Garden World was, or did. Additionally, the inventory selector system was difficult to use, and placing an online order was cumbersome.
To help remedy these issues, Paramount Nurserys turned to The Web Cycle
Project information
Garden World Nursery is an innovative online garden supplies retailer that delivers plants and shrubs directly to your door.
While business was blooming, Garden World turned to The Web Cycle to optimize their online storefront and maximize conversions.
Solution
- Redesigned Garden World Nursery site to be more responsive and easier to shop
- Reorganized the navigation and categories to allow customers to see available products in 1-click
- Added a Geo IP locator to promote sales for customer-specific growing zones
- Invented a new filtering system to easily shop by growing zone, bloom time, etc.
- Implemented a zip code powered feature to show customers specific plant and shipping options available in their area
- Created a streamlined checkout process and simplified shipping options
Result
As a result, Garden World Nursery is now enjoying a blooming business and has been able to expand their business model to several locations, offering not only seasonal summer plants, but also winter merchandise, as well.
Customers can now come to the site, easily find specific products or interest, checkout, and complete the transaction with ease and satisfaction. With an optimized website, Garden World Nursery is one step closer to making money grow on trees
- Client : Garden World Nursery
- Date : November 22, 2021.
- Link : gardenworldnursery.in
- Category : Website Design & Development
GARDEN WORLD
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